Delegate, Focus, and GROW Your Business

Website Design: Why You Should Think Twice About Building Your Own Website

website design

Do-it-yourself energy is essential when you’re running your own business. Template services make it relatively easy to build a simple website. Just because you can do something doesn’t always mean you should, though. In fact, a quick and dirty website design can actually cost you money in the long run. While there are some exceptions, in most cases, the most effective and cost-efficient route is a site custom-built around the unique needs of your individual business. 

The Pitfalls of One-Size-Fits-All Websites

Your website is absolutely essential, whether you offer web-based goods and services or you’re a brick-and-mortar operation. Your site is often the first impression prospective clients and customers have of your brand. So, it’s essential to get it right the first time. This means it needs to not only look good but also work perfectly in order to drive sales and growth.

Drag-and-drop template sites are a very quick and inexpensive way to set up a bare-bones site. But, there are a number of limitations you should consider before choosing this route. First and foremost, there is the question of ownership versus rental. You own a custom site. So, you’re free to change web hosts if you’re unhappy with service or your traffic exceeds limits. With a template site, you’re essentially renting your own website. You cannot change hosts, make substantial changes if your site displays poorly on mobile devices, or maintain a web presence if you exceed traffic limits.

Because of the inherent design limitations associated with template sites, users also often struggle with differentiating their site from others using the same template. You need to stand out, not blend into the crowded online market.

The Secret Keys to a Successful Website Design

Your site needs to look great, but it also needs to function well in a number of ways. That means being able to facilitate things like online sales with ease, but it also means attracting visitors in the first place and converting those visitors into customers. Search engine optimization helps you attract new viewers, and conversion rate optimization helps your site turn them into sales leads, but these are specialized skill sets. Template sites require you to write all your own content, including optimization. Investing in professional web design services allows you present your brand in the best pot. When it comes showcasing your brand aesthetic, ensuring a pleasant user experience and driving sales, a custom site owned by you exclusively is almost always the best bet.

Posted on May 11th, 2021 by Client Advocate Team

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