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Telesummit Top 10 Checklist

If you haven’t thought of hosting a telesummit yet to grow your business, now may be a perfect time. Although many aspects of businesses have returned to normal, holding large-scale events digitally may forever stay the same. So why don’t we see telesummits promoted for every business? The amount of planning and expertise needed to host these events are vast. That is why we have created this guide to help you make sure you can check all of the requirements off the list!

Telesummits can be a gratifying and profitable experience once all the planning and details are in place. By following our checklist below, you can avoid many of the mistakes that first-time telesummit hosts could make:

Guide to a Great Telesummit

1. Plan The Telesummit Well In Advance

Planning a successful telesummit takes time to iron out all the fine details, connect with your network and promote the event to ensure success. Starting the process 4-6 months in advance should provide plenty of time to accomplish all of your goals.

2. Identify Your Ideal Client

If you know your niche well, you will identify the speakers, topics, and themes that will resonate the most with your audience. You should be able to identify their pain points and how you will solve them. This will be key in ensuring a great turnout for the event.

3. Choose Your Event Theme

 The theme of the telesummit is one of the most important decisions you will make. The theme will help attract your ideal client to attend the event and your guest speakers. Review your social media channels, your most popular content, and common questions you continually answer to find a theme that will work the best for you.

4. Designate A Format

The ideal format is completely dependant on how your audience will best interact with your content and their commitment to attending your event. Determine if you want to host your telesummit live or prerecorded and the timeframe in which it will take place. Will it be a single-day event or take place over several days? While there are many pros and cons to each selection, it is important to consider your audience first. 

5. Determine Your Guest Speakers

When selecting your speakers, be sure that they complement your own business and reach a similar market but don’t necessarily compete for the same target audience as your own. This will ensure that you mutually benefit from the event but cannot cannibalize each other’s audience. It is essential to have your list include a few additional speakers than what your format requires. Not everyone on your list will be able to attend the event.

6. Decide How To Support Your Speakers

 Before reaching out to your guest list, it is important to decide what type of promotions are allowed or if you will be offering an affiliate commission. In addition, it is important to decide the type and amount of swipe files to create for each speaker. Typically the more promotional files you can provide, the better, ensuring additional promotion for the event.

7. Select The Proper Tools

With all the many options available, this is where planning your telesummit can quickly become overwhelming. You must find the right combination of web hosting and software systems without wasting time or money. Depending on your selected format for the event, the required technology could be minimal (for prerecorded events) or extensive (for live events)

8. Promote Your Event

For a telesummit event to be a success, not only do you need to promote the event but so do your guest speakers. Cross-promoting on different media channels each day will ensure that your entire audience will be aware that you have an important event coming up. The frequency of your promotional posts should increase as the event date approaches.

9. Outsource Your Launch

Whether you chose to host a live event or your telesummit was prerecorded, outsourcing your event management will free up your time. This will allow you to focus on giving a stellar performance or overseeing other aspects of the event. You will also have a team of experts on hand in case of technical issues that will ensure a successful event with no surprises. 

10. Engage With Your Audience

Don’t be afraid to email your audience multiple times a day during the launch of your event. Sending an email before the event starts with a lineup and after the event is over with a recap is essential to ensure your audience stays engaged throughout the telesummit.

After reviewing the checklist, your head may be spinning with all there is to manage. However, with the multitude of benefits that a telesummit provides, the time spent planning is well worth the effort. Our team here at CVA are experts in planning, promoting, hosting, and producing post telesummit products. You should consider outsourcing the majority of tasks so that you can focus on inviting your speakers, writing great promotional materials, and planning how you will follow up with your new list!

Why Wait?

Telesummits are a great way to establish yourself as an expert in your field, create multiple income streams, and help build your customer list! So what are you waiting for? Contact our team to help you plan your first telesummit today!

Posted on July 6th, 2021 by Client Advocate Team

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