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5 Social Media Tasks to Outsource

Social media is an ever-developing landscape with new trends emerging monthly. The constant changes cause the management of your social media platforms to take additional planning and research to ensure they are effective. With one-third of all Americans stating that they learn about new products and services via social media. It is beneficial to outsource this task to an expert in the field who has the knowledge to ensure your strategy is a success.

Why You Should Consider Outsourcing

The benefits of outsourcing your social media tasks are numerous. Outsourcing allows you to have the help of an expert without going through the long hiring, onboarding, and training process. In addition, outsourcing decreases the expenses for your business, as you are exchanging salary, benefits, and bonuses for a monthly service fee.

But what tasks can you outsource?

Social media is a 24/7 marketing effort that requires more time to manage than most business owners can spare from their day. Outsourcing the following tasks to a virtual assistant allows you to focus on the areas that need your particular expertise.

Create A Content Calendar

One of the key points to have a successful social media marketing strategy is organization. As a business owner, your schedule is already full of important tasks and appointments. It is easy to let social media publishing fall through the cracks. Outsource creating a content calendar out to your VA to help you stay on top of your social media efforts.

Your content calendar will help determine:

  • The time and date of the post
  • The type of content for the post
  • The social media platform for the post

In addition, you are having everything documented while implementing a new strategy will help you uncover what works the best.

Write and Schedule Social Media Posts

Another key point to guarantee the success of your social media strategy is to create the correct type of posts for your business. Each social media platform has its own set of basic rules and best practices to determine if a post is effective. With these basics everchanging, outsourcing your posts will ensure that you have an expert who can create content that achieves your goal. 

Considerations for the success of your social media post:

  • Length of a post → differs for every social media platform and depends on the type of content used.
  • Hashtags versus Keywords → Using keywords on Facebook and YouTube is comparable to using hashtags of Instagram and Twitter.
  • The date and time the post→  Each social media platform requires a different schedule to reach the ideal audience.

Manage a Social Media Group

Having a successful social media group is equally important to the success of your social media strategy. Using your group to build relationships with your audience can reveal helpful insights and build trust. Outsourcing the management of your social media group will ensure that both parties can mutually benefit from participating in the group.

Your virtual assistant can help with admin tasks such as:

  • Member Management: adding, removing, blocking, and even welcoming new members.
  • Post Management: approving, denying, and removing posts or comments that don’t follow your group rules.
  • Content Management: create welcome messages, cover images, and engaging posts.

Conduct Market Research

Market research is often the first step in having a successful social media strategy. When market research is conducted properly, it will reveal helpful indicators for your target audience, such as preferences, age groups, and location. When you outsource this task, you can benefit from expertise in finding these indicators and more advanced audience cultivation tactics.

Conducting more advanced market research will uncover:

  • Audience problems or pain points.
  • Trust building solutions.
  • Effective copywriting for the product or service.

Design Graphics

Finally, having a consistent vision for your graphics across all platforms is also important for your strategy. Adding visuals to your posts can help build brand awareness, increase engagement and make longer-lasting impressions. Outsourcing this to a virtual assistant will also mean that your images meet the proper size dimensions.

Need Help From The Social Media Experts?

If you need help putting your ideas into action, contact us today! Our skilled team of virtual assistants specialize in social media management. Take advantage of their years of expertise in the field when it comes to ensuring you meet your social media goals.

Posted on August 17th, 2021 by Client Advocate Team

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