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3 Engaging Content Ideas For Your Blog

Do you want to make sure your blog is engaging your audience? As a blogger, we often get stuck in the rut of only posting written content. But what if there was more than just text and links on this site! Offering different formats can help attract new readers while retaining current ones – read our post below for three creative ideas that will spruce things up once again.

Why Is Engaging Content Important?

Posting engaging content has many benefits, including increased traffic to your website, increased brand awareness, stronger relationships with your customers, and search engine optimization. Engaging content, in general, means that your content is appealing to your target audience; it interests them, grasps their attention, and makes them want to know more about your brand.

(If you aren’t convinced, read our previous blog Making Time for Content Creation to see how a lack of engaging content can hurt your business.)

What Type Of Content Is Engaging?

New research has found that different formats of content can help to attract new readers and retain your current ones. Whether using one type or all three together, these types of content have been shown not only to increase engagement for your blogs but your social media channels as well.

There are three types of engaging content that you might want to try: webinars, videos, or podcasts.


Webinars give you the opportunity to establish yourself as an expert in your field and attract new followers. A successful webinar starts with engaging content so make sure to research what will resonate with your audience. Start with short, free web-based training that can educate your audience about what it is like being a client of yours by giving general advice that provides a solution. This will help attract potential clients by building your credibility and increasing their confidence in your expertise.

Once you have gained a sizable audience from your free webinar series, you can offer more advance paid webinars. These will help determine who in your audience could have the potential to be a great client. In addition, provide helpful insights on a one-to-many basis increasing your blog’s engagement more efficiently.


Videos allow you to explain even some of the most complex topics or ideas in a simple way to build trust with your audience and humanize your business. The more engaging a video is, the more likely it will be shared on social media. The additional shares will help drive traffic to your website and increase your SEO. A few helpful examples of engaging videos would be how-to videos, cooking videos, DIY videos, or even product demonstrations.

Once you have found a type of video that works well for your business, it is important to ensure that your video and website are mobile-friendly. The majority of most audiences will have the habit of consuming video content on the go. This also allows your audience to easily consume and share your content expanding your online visibility. By creating video content, you can tap into this ever-growing audience and maximize results from your new blogging format.


Podcasts are a great way to engage your listeners and build loyalty. By talking directly to your audience, they can learn who you are more easily than reading written words on the screen. Ask questions from your followers about what they would like you, as an expert, to talk about more in depth. This allows you to explore issues on a deeper level, creating more engaging content that your audience cares about.

Once you have an established podcast, invite interesting personalities from your industry to increase your network and attract new audience members. This is a great way to build a library of evergreen content. In addition, you can easily repurpose your audio content into blogs.

In Conclusion:

If you are looking to improve your reader’s engagement, it is important that you evaluate the type of content your blog uses. The type of format you choose will make a difference in how engaged people are with your blog, so it’s worth experimenting with different formats like webinars, videos, or podcasts. Our virtual assistants can help you create all types of content that engage your audience.

Contact us today if you have any questions about how we could help make your business grow through more effective online marketing strategies.

Posted on September 14th, 2021 by Client Advocate Team

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