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Benefits Of An Email Marketing Campaign

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Have you been overlooking the benefits of a great email marketing campaign? Creating a great email marketing campaign may be a hefty undertaking. However, the most successful business owners know that a great email campaign is a powerful tool. Read our blog to learn about how your business can benefit!

Three Benefits Of Email Marketing Campaigns

Email campaigns lead visitors directly into the sales funnel and increase conversion rates. A great campaign is also the most cost-effective and time-efficient way to generate leads and revenue for your business. Here are some benefits you’ll enjoy when you start your email marketing campaign:   

Turning Leads Into Customers

One of the main benefits of an automated email marketing campaign is lead generation. A great campaign will not only attract new leads but convert your current leads into the core source of your revenue.

Email provides an opportunity to capture a new lead and provide curated content to nurture the relationship. Most leads are not ready to purchase your product or service immediately. However, through the use of tailored campaign emails, a lead can quickly become a loyal customer.

Over time, your list of engaged leads will grow as long as you provide relevant content that speaks to your audience.

(Read why List Building Takes Patience to learn what to expect when starting an email list from scratch.)

Finding The Message That Works

Secondly, an email marketing campaign can provide immediate statistics to see how your emails are performing.

Statistics like your open rate, click-through rate, and conversion rate will help you determine how your message and content resonate with your leads. By using this data, you will better understand the needs and interests of your customer base. In addition, you will be able to adjust your campaign to ensure your statistics increase with each new broadcast.

As you fine-tune your message, you will have a greater chance that your email will cause your lead to take action.

Boosting Sales More Effectively

Last, a great email marketing campaign can increase sales.

Emails have been proven to be a major contributing factor to online purchases. Create a campaign to reach current leads, referrals, current customers, or even past customers. Depending on your campaign, you can send messages to your leads at just the right time to ensure a sale. For example, you can send a “did you forget about your cart?” email.

In addition, you can send an email to boost sales from a particular group of leads. Is your business having a slow day? Send an email out to local residents encouraging them to come in today with a special discount.

Email Marketing Campaign Summary

In today’s business world, it is expected that you communicate with your leads and customers consistently. Use a great email marketing campaign to meet and exceed these expectations.

Infusionsoft Services With Contemporary VA

Email marketing campaigns are most effective when they have a clear call to action, offer something valuable for the recipient, and are personalized with their contact information.

CVA’s Infusionsoft Certified Consultants will help you create an email campaign that can manage your customer lifecycle or even automate your everyday business practices. Learn more about how our ICC’s can help you start your campaign today: Infusionsoft Campaign Configuration.

(If you want to learn more about Using Infusionsoft to Streamline Your Business, read our article to see what processes you can automate.)

Posted on October 5th, 2021 by Client Advocate Team

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