Delegate, Focus, and GROW Your Business

Does Your Business Need Help With Social Media?

Help with Social media management concept flat vector illustration. Female cartoon character holding megaphone standing in smartphone screen and attracting male customer during social media advertising campaign

When owning a business, social media scheduling and posting can feel like a daunting task to add to your list. You want the benefits of social media marketing but also need to meet your business’s goals within your available time. So when is it time to get some help and what can you expect when you outsource your social media?

How Do You Know You Need Help With Social Media?

If you are already working full time and putting in 40, 60, or 80 into your workweek then you don’t have sufficient time for social media. In addition, if the thought of what, when, or how to post makes you feel overwhelmed then focus on what you do best.

Easy First Steps

As a business owner, there are a few easy first steps that you can complete to ensure your social media is off to a great start without putting in a lot of hours.

First, make sure you have created a social media account on every platform. It will show your potential audience that your business is legitimate. A link to your website will add to the legitimacy and provide a way to contact you.

Second, take the time to create a brand kit for your business. The kit should include your brand’s mission, vision, logo, fonts, and color codes. Additionally, a content inventory of blog posts or previous graphics can provide a great context to refer to for your brand’s personality and voice.

Lastly, it is very important to have a realistic expectation starting out with a new social media marketing strategy. It can take anywhere from six to 12 months to see substantial growth from your efforts. It can be helpful to set aside a small ad budget to increase the reach and engagement of your highest-performing posts.

Determine Your Marketing Goal

The final, most important, step would be to determine what you want to accomplish with your social media marketing. This is typically measured in KPIs or Key Performance Indicators.

If you are starting your social media profiles from scratch, growth will be an important KPI. Another suggestion would be engagement because after all, you are using social media with the intention to build relationships. Tracking the percentage of traffic to your website from social media is also a helpful KPI that shows what your audience is most interested in. The number of shares is another important KPI to show what content is the most valuable to your audience.

Once you have determined the most important KPIs for your business, have your virtual assistant research the industry standard to see what typically growth should look like. This will be a great indication that your content strategy is working.

Celebrate Your Wins

Finally, it is important to remember that a 5 to 10 percent increase of new followers a month is something to be celebrated. Once you grow, have consistency, and a working content strategy then you can feel more comfortable putting some ad spend behind your best performing posts.

This is when you will start to see the big numbers!

Let Our Team Help With Social Media

If you have read all the information above and feel like you are prepared to delegate your social media to the pros Contact Us Today!

Posted on December 10th, 2021 by Client Advocate Team

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