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Why Copywriting Is Important In Online Marketing

Blogger creating content for blog. Tiny woman copywriter writing new post for social media. Author at laptop. Copywriting and blogging concept. Flat vector illustration isolated on white background

Marketing without good copy is like laying the floor plan for a house and forgetting to add the stairs. Copywriting is a valuable part of your marketing efforts and neglecting it can lead to a disconnect or failure to reach your audience. Imagine having a two-story house without stairs. You lose the connection between floors. Good copy, like stairs, is necessary to reach where you’re trying to go!

Why Is Copywriting Important?

Copywriting is one of the most important aspects of advertising. The design draws peoples’ attention but the message is what persuades the user to act.
As you settle in to create some new content for a blog post or sales page, keep in mind one of the most important points; people often buy because of one single benefit. It’s the single grain of sand that helps tip the scale from “maybe” to “I’m buying!” when deciding to purchase.

How To Improve Your Copywriting?

The truth of the matter is, you need to stop, step back, and take a moment to think like your prospective customer. Instead of filling your blog, sales pages, and website with layers of “me, me, me” and a side order of “we’re so wonderful;” take a moment to put yourself in your ideal client’s shoes.

Not sure what that means? It means you need to hone your ability as a writer and to tap into that one thing, that one benefit that resonates most strongly with your target customers’ emotions. Then, share how you, your company, and your products have the answer to these issues.

As you create content, think of the old sales adage “don’t sell the steak, sell the sizzle.” Create content with a component that is aimed at tapping into the reader’s emotions. By identifying your ideal client’s needs, wants, dreams, you are not only piquing their interest but you could quite possibly be filling a “gap” that your competition has left for you.

6 Helpful Tips To Write Great Copy

Once you have your buyer’s attention, then it’s time to amp it up.
Use these following tips to help turn a cold prospect into a hot one:

Catch ’em, Hook ‘em, Reel ’em In

You have 3 seconds to catch your reader’s attention. Make your headline count!

Keep It Simple, Sam

Keep the pace of your content flowing, to the point, and keep it short!

Be Authentic

One essential part of great content these days is keeping the tone conversational. Buyers don’t want dry regurgitated marketing facts. They want to feel like they are talking to a friend.

Testimonials

Use testimonials from satisfied customers that pinpoint your products and how it has helped them. This adds a layer of trust and proof that what you say is true.

Guarantees

By offering a money-back guarantee you are again offering a measure of trust that lets buyers know “Hey, I really am serious about this helping you.”

Calls-To-Action

No content would be complete without some sort of call to action. Many business professionals fall short at this point by being too intimidated to ask for the sale. But, by now your customer is excited by what they are reading. Help them mentally push the “buy” button.

How Contemporary Virtual Assistance Can Help

Of course, writing copy is another one of those things that can bog you down and always get pushed to the bottom of your priority list. Having a Virtual Assistant that is particularly skilled in copywriting and understands how to write benefit-driven sales copy can be a great way to get that task taken care of in a quick and professional manner. “Contact Us” today for a 30-minute consultation.

Posted on March 9th, 2022 by Client Advocate Team

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