Small businesses should consider working with charities and doing community service year-round. Serving the community they work in not only shows they care about more than the bottom line, but can do some real good, encouraging a culture of giving and helping to make the world they work in a bit better. It’s also not bad for business since statistics show that customers today tend to develop loyalty for brands that support causes, they care about. Good leadership also involves giving your employees a chance to give back.
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Time is the one resource every entrepreneur runs short on. Maintaining consistent posting schedules for your blog and social media are challenges in themselves. Add an email newsletter and updates needed on your website and it is easy to fall behind. Falling behind was not in my client’s game plan. She has new arenas she wants to enter and it is my job to get existing marketing avenues updated and flowing consistently, so she can make a stronger push into new opportunities.
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This particular client has utilized the skills and talents offered by virtual assistant (VA) teams for many areas of her business. She recognizes the value of outsourcing tasks to those who possess skillsets that she doesn’t have, rather than trying to do everything herself. Her confidence in me as her VA has been founded on my ability to listen to her concerns, calmly evaluate the situation and develop efficient solutions for her business.
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A Virtual Assistant’s (VA) daily role of providing excellence requires that you get a good look behind the scenes at what your coaching client does to attract their clients to them. Although they may have had training in their profession, it is generally the unique personality of the coach that makes their clients choose them to work with. This was very evident when I first started working with this particular client.
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Many times, as a Virtual Assistant (VA), you are providing support to a solopreneur, especially when it is a coaching business. In this instance, I am the Dedicated VA for a parent coaching business that is run by two business partners. Both of the business partners are enthusiastic and full of ideas about how to continue growing their business and product offerings. I seldom have enough downtime to come up with new projects for them on my own. They always have more than enough to keep me busy.
My latest big project for this client involved assisting them in the creation of a new video product. I put my video editing and graphic design skills to work to turn over an hour of multi-camera video into a finished product they could be proud of on launch day. I edited out some areas, added title slides and created transitions, until it flowed smoothly and looked professional.
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As a Virtual Assistant (VA), much of what I do is providing ongoing support for my clients’ changing needs. Occasionally, however, a client has a special project that requires more specialized skills and has a set deadline that has to be met. I just completed such a project with my client in Salt Lake City, Utah.
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