Digital Marketing has never been more important to small business owners in getting the word out about their products and services. It’s imperative that companies have an effective and far-reaching internet presence so not only are they found by their potential customers but shine above a red-ocean of competitors in their community. Social Media Platforms are one of many tools for creating your total digital marketing plan. They’re a great way to get your brand out there because it’s free, and done carefully, a vital way to reach a massive amount of people in your community who might need your products and services. For tips on putting together your social media strategy, read this.
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Some small business owners might be surprised to know how much of their website or content creation can be outsourced. The types of copy writing and uses for it are almost infinite, and most small business owners simply don’t have the time, and maybe not the skill to get it all done themselves. Some worry about not having an authentic voice if written by anyone but themselves, but this is not necessarily the case. Your followers, readers and customers are more concerned with who you are as a company, how you can serve them and what can you teach them about your field. If the quality of the content is good, and your company is well represented, your outsourced content can easily present as completely and authentically from you. If you’re worried about the mistakes a business owner can make with outsourcing content creation, especially in social media, read more here.
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It might be easy to imagine hiring a virtual
assistant for general office administration tasks for your small business.
Companies with brick and mortar often have accountants, bookkeepers and data
entry done remotely by outsourced or subcontracted remote workers. Even though
business owners must get products and services coordinated, use social media
and marketing, and deal with high level decisions, they often don’t choose to
hand off writing tasks to remote workers, currently referred to as virtual
assistants, VAs. They naturally convince themselves that any writing or
messaging from the company needs to be done by an officer, but this is just not
true. With a little guidance and feedback, a VA can be an excellent resource in
writing all kinds of business copy, saving time and worry for the execs. The
writing might be higher quality, as well.
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How on Earth do you get everything done, especially
with limited active employees, or maybe none at all besides yourself? Virtual
Assistants can handle just about any type of task necessary in an office. They
can literally keep your “Office” running on a daily basis, which gives the
owner a lot of flexibility in where they can work from, or in taking time off. Working
with VAs can make it possible for a self-employed business owner to go on a vacation without the
business falling apart.
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In general, using social media has become a
necessary part of any marketing plan for small businesses. There are several
social media platforms to choose from, and many companies try hard to keep up
with at least two or three at a time. Social media can be a great way to
connect the public with your website, which otherwise might get little traffic
if people don’t know its out there. Linking your social media accounts to
content on your website is a great start. For more on how social media helps
your business, check out this article.
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You might have noticed that home-based businesses are becoming far more common, and that for home-based as well as brick and mortar companies, hiring virtual assistants is becoming a noticeable trend. How might your business might benefit from working with virtual assistants? Your immediate ability to benefit may be affected by your industry.
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