Delegate, Focus, and GROW Your Business

What Are The Best Social Media Platforms For Your Business?

Digital Marketing has never been more important to small business owners in getting the word out about their products and services. It’s imperative that companies have an effective and far-reaching internet presence so not only are they found by their potential customers but shine above a red-ocean of competitors in their community. Social Media Platforms are one of many tools for creating your total digital marketing plan. They’re a great way to get your brand out there because it’s free, and done carefully, a vital way to reach a massive amount of people in your community who might need your products and services. For tips on putting together your social media strategy, read this.

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Outsourcing Content Creation

Some small business owners might be surprised to know how much of their website or content creation can be outsourced. The types of copy writing and uses for it are almost infinite, and most small business owners simply don’t have the time, and maybe not the skill to get it all done themselves. Some worry about not having an authentic voice if written by anyone but themselves, but this is not necessarily the case. Your followers, readers and customers are more concerned with who you are as a company, how you can serve them and what can you teach them about your field. If the quality of the content is good, and your company is well represented, your outsourced content can easily present as completely and authentically from you. If you’re worried about the mistakes a business owner can make with outsourcing content creation, especially in social media, read more here.

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Types of Copy Writing for Your Business

It might be easy to imagine hiring a virtual assistant for general office administration tasks for your small business. Companies with brick and mortar often have accountants, bookkeepers and data entry done remotely by outsourced or subcontracted remote workers. Even though business owners must get products and services coordinated, use social media and marketing, and deal with high level decisions, they often don’t choose to hand off writing tasks to remote workers, currently referred to as virtual assistants, VAs. They naturally convince themselves that any writing or messaging from the company needs to be done by an officer, but this is just not true. With a little guidance and feedback, a VA can be an excellent resource in writing all kinds of business copy, saving time and worry for the execs. The writing might be higher quality, as well.

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Keep Your Office Running with a VA

How on Earth do you get everything done, especially with limited active employees, or maybe none at all besides yourself? Virtual Assistants can handle just about any type of task necessary in an office. They can literally keep your “Office” running on a daily basis, which gives the owner a lot of flexibility in where they can work from, or in taking time off. Working with VAs can make it possible for a self-employed business owner to go on a vacation without the business falling apart.

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Why Using Facebook for Business Can Be a Big Deal

In general, using social media has become a necessary part of any marketing plan for small businesses. There are several social media platforms to choose from, and many companies try hard to keep up with at least two or three at a time. Social media can be a great way to connect the public with your website, which otherwise might get little traffic if people don’t know its out there. Linking your social media accounts to content on your website is a great start. For more on how social media helps your business, check out this article.

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Businesses that Benefit from Hiring Virtual Assistants

You might have noticed that home-based businesses are becoming far more common, and that for home-based as well as brick and mortar companies, hiring virtual assistants is becoming a noticeable trend. How might your business might benefit from working with virtual assistants? Your immediate ability to benefit may be affected by your industry.

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