Delegate, Focus, and GROW Your Business

4 Rules for a Successful Product Launch

Photo Credit: Escape from Cubicle Nation

One of the many talents our Virtual Assistants have at CVA is helping our clients prepare and create a successful product launch campaign that inspires and grows their business. Using the right formula determines the success of any launch, and here at CVA we encourage and implement the best strategies to ensure that success.

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October 8th, 2014 by Melissa Forte, Virtual Assistant | No Comments »

Create Loyalty With Email Newsletters

Newsletters have long been used to inform and connect with consumers, offering tidbits of insight on new product lines, business strategies and options that are available. Unfortunately, due to high costs of printing and postage, many companies discontinued the paper newsletter years ago as the cost outweighed the benefits. Email newsletters offer a way for businesses to revitalize this useful loyalty tool as an inexpensive way to reconnect with their customers. When used effectively, the email newsletter can bolster customer relations, draw traffic to your website and even increase repeat sales.

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Dependability Is the Key

standing out

When it comes to hiring a virtual assistant, you want dependability –– you want to be sure that they will be there when you need them.  The last thing you need in your hectic business life is someone you can’t count on.

My client, a Vedic astrologer and relationship coach, tried many times to find the right company/VA who could make her feel as though she was being taken care of and that she and her business mattered. She was looking for dependability and couldn’t seem to find it anyplace.

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Understanding The Laws Regarding Email Marketing

Email marketing can be an effective tool for your business, both to gain new customers and retain loyalty with existing clients. However, there are federal regulations that must be adhered to when using email for marketing purposes. The Federal Trade Commission regulates commercial email, specifically defined under the CAN-SPAM Act. It is crucial to understand the limitations under this law to avoid stiff penalties for misusing email in your marketing campaigns.

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MailChimp vs Aweber for Email Marketing

Email marketing is one of the best ways to promote your blog and ultimately, your business. While social media has its place in online promotion and marketing, e-mail marketing has an advantage over most social media posts: every post you send to your e-mail subscribers gets delivered to their personal inbox! The big question is which of the two most popular email marketing service is best, MailChimp or Aweber. As with most service comparisons, the one that will be the best is the one that fits your needs and budget.

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List Building with CVA!

List Building Email Marketing

Growing your online business can be as easy as growing your email list. Your subscribers are your customers, even if they’ve never bought from you before. Why? Because they are still receiving, opening and reading your newsletters, email promotions, broadcasts, and whatever else you send out. It’s always worth the time to invest in list building to keep growing those subscribers.

Now, although the steps needed to grow your list can be easy, remember it takes time, persistence and consistency to see real sustainable growth.  Use the tips below to shake up your list building techniques, or to put some techniques into place for the first time.

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March 19th, 2014 by Client Advocate Team | No Comments »
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