If you’re not familiar with the term “blog” it is a shortened version of “weblog”, which refers to online journals. Blogs began as a place for people to get their thoughts out, record opinions and share stories as well as post videos and pictures. Blogging is still all of those things, but the popularity of social media and viral poses have blogs being used more and more as an informational tool.
If you’re not online, then you’re behind the times. The internet, once thought to be a passing fad, has ended up being more popular than anyone imagined. With so much access to around the clock interaction, social media applications and websites rose in popularity. Facebook (with an estimated 1.7 billion monthly active users), Instagram, Pinterest and Twitter names only a few. If you aren’t utilizing the power of social media, you should.
It’s important to have good architecture, designs and interactivity, but it’s not what makes people stay on your site. It’s your web content. If they’re not reading what they’re looking for, they’ll click the back button. Studies have shown that the estimated time people spend browsing before leaving is 3 seconds. Your web content needs to grab their attention in that amount of time.
What do you think of when you hear the words “social media”? There are so many outlets: Facebook, Instagram, Twitter, and Pinterest to name a few. Generally, they are great websites, full of ideas, information and social interaction. You can find things to buy, events to attend and in general, learn more about current events and the world around you.
Social media is also a fantastic marketing opportunity. Small businesses can seem large. Large businesses can improve their branding and customer service. No matter what your business is, social media can help it grow.
There was time when having a traditional brick and mortar establishment were all you needed, but today that’s not enough. It can be intimidating when you think about all that goes into building and maintaining a website, but it’s a requirement in today’s business world.
What goes into building and maintaining a successful website in an online world?
What is Infusionsoft? It is a piece of software designed to automate some aspects of your marketing campaign. It was designed to save you time and money. It can send strategically timed emails, follow-up messages and post on social media platforms. Infusionsoft can get you organized, increase sales and save time.
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