There’s no denying the impact of social media, not just on business, but on humanity as a whole. No longer limited by physical proximity, you can engage with and sell to customers around the globe through your socials. If you’re not a fan of social media on a personal or professional level, though, how do you compete in a world increasingly built on virtual networks?
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You know a blog has the ability to drive sales, boost engagement and turn new customers into dedicated return clients. To do it properly, though, you’ll need to be committed to producing a steady flow of new content and optimizing it to reach your intended audience. Your blog can be an invaluable asset, but managing it can be an incredible time-suck and a source of stress. You don’t have to choose between peace of mind and a thriving business, though. Find out how you can turn blogging from the millstone around your neck to the crown jewel of your business.
No one could have predicted the events of 2020. Let alone the surge in social media usage as the nation turned to many different platforms to stay connected. In March, as countries implemented stay-at-home orders due to the global pandemic. Statista reported a 21% uptick in monthly social media usage.
Social media has now taken on a greater significance for businesses. Many marketers are revitalizing everything from brand purpose to content strategy and everything in between. The 2021 Hootsuite Social Trends report notes that: “The smartest brands will understand where they fit into customers’ lives on social media, and they’ll find creative ways of fitting into the conversation.”
As we look to 2021, here are three major trends to to follow in regards to social media:
When one year ends and a new one begins. Taking stock of what went right and what went wrong in the name of self-improvement is quite common. While most new year’s resolutions are abandoned in a matter of weeks, here’s one you should aim to keep: improving your social media presence. The right management system will keep new customers coming in, old customers coming back and everyone engaged.
Few things bring as much potential power to the table as social media when it comes to marketing. However, the social media struggle is harnessing that power isn’t always an easy task. Mastering the art of leveraging socials to their full potential can be a full-time job on its own. The time and labor investment required can feel particularly burdensome for professionals and entrepreneurs who are working to promote a product or service, not to hone their social media presence.
Few things bring as much potential power to the table as social media when it comes to marketing, but harnessing that power isn’t always an easy task. Mastering the art of leveraging socials to their full potential can be a full time job on its own. The time and labor investment required can feel particularly burdensome for professionals and entrepreneurs who are working to promote a product or service, not to hone their social media presence.
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