Few things bring as much potential power to the table as social media when it comes to marketing, but harnessing that power isn’t always an easy task. Mastering the art of leveraging socials to their full potential can be a full time job on its own. The time and labor investment required can feel particularly burdensome for professionals and entrepreneurs who are working to promote a product or service, not to hone their social media presence.
If events and gatherings are your bread and butter, then you already know just how difficult it can be to stay afloat in the era of quarantine. While large, in-person gatherings may not be safe for the foreseeable future, that doesn’t mean you’re out of luck completely. Promoting events can still be part of the COVID-era business model, it just requires a little bit of creative maneuvering.
As businesses focus on social media mastery, blogs are an often-overlooked marketing tool. Despite an insistence that blogging is dead and scrolling feeds are the new frontier of marketing, blogs are still a relevant and effective tool for businesses. Find out why you should be focusing more on blog content, and how you can easily incorporate it into your overall marketing strategy.
You know you need a steady flow of compelling content streaming through your social media feeds, blog and website. Generating it can feel like a full-time job on its own, though, especially when you’re stretched thin with the demands of just running your business.
What if there were a way to keep your web presence fresh, increase engagement and drive traffic without committing yourself to yet another demanding task? The truth is, content creation is often more effective from a cost and a performance standpoint when it’s outsourced. Find out why.
No matter what kind of goods or services your business provides, maintaining customer engagement is key to success. In the age of social distancing, though, how do you keep the attention of the crowd?
Twitter has been around since 2006. It’s only one of several platforms, with each of them catering specific demographics and a variety of types of posts. With so many social media platforms to choose from, do you know which ones your business should participate in? For a discussion of the types of platforms you might consider, read here. Out of all of these platforms, might your business benefit from having a Twitter account?
