Delegate, Focus, and GROW Your Business

Become the Local Expert in Your Field with Social Media

Chances are, if you’ve worked hard and risked a lot to start or run a business in your community, then you are likely a true expert in your field. You have a great product or service, and you have many satisfied customers to show for it. None of that does your company any good unless it translates to more business. Word of your quality service or product needs to get out so that customers know you are indeed the right company to go to if for great quality and service at a fair price. Customers need a company that operates with integrity. Let them know that you are the ones to contact when they wish to be educated or need help solving a problem. You need to be known as their personal & trusted local expert and social media can get you there.

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Essential Tools to Get Your Brand Out There

Whether your company is new, or you are trying fresh strategies to promote your existing brand, it’s important to take a look at the essential marketing tools at your disposal. While it’s true that many of these tools today revolve around digital approaches, there’s real value in some older, tried-and-true tools, such as custom business cards. To be sure you know the best way to create yours, check out this article.

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Types of Copy Writing for Your Business

It might be easy to imagine hiring a virtual assistant for general office administration tasks for your small business. Companies with brick and mortar often have accountants, bookkeepers and data entry done remotely by outsourced or subcontracted remote workers. Even though business owners must get products and services coordinated, use social media and marketing, and deal with high level decisions, they often don’t choose to hand off writing tasks to remote workers, currently referred to as virtual assistants, VAs. They naturally convince themselves that any writing or messaging from the company needs to be done by an officer, but this is just not true. With a little guidance and feedback, a VA can be an excellent resource in writing all kinds of business copy, saving time and worry for the execs. The writing might be higher quality, as well.

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Why Using Facebook for Business Can Be a Big Deal

In general, using social media has become a necessary part of any marketing plan for small businesses. There are several social media platforms to choose from, and many companies try hard to keep up with at least two or three at a time. Social media can be a great way to connect the public with your website, which otherwise might get little traffic if people don’t know its out there. Linking your social media accounts to content on your website is a great start. For more on how social media helps your business, check out this article.

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Viral Posting to Extend Your Reach

What does it mean when a post “goes viral?” For promoters of any brand, having a post go viral is the “Holy Grail” of marketing. Viral posting is a phenomena where a message, image or meme reaches thousands, even millions of viewers because social media users share the link for that post on their profiles and/or groups that they follow or belong to. A potentially viral post will be shared by growing numbers of users to multiple groups or pages and eventually on multiple platforms, which cycle again and again. These posts usually appeal to a variety of age groups, ethnicities and interests due to its uplifting, humorous, fascinating or unusually insightful nature. Going viral can be a good thing or a bad thing for the original poster or those who forward the post. Some viral posts circulate because of an incendiary or political content. Divisive or shocking content might not be that helpful for a business. Take a look at this useful article which discusses The Risks and Benefits of Going Viral.

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Marketing in the Digital Age

A successful marketing plan today isn’t your daddy’s marketing plan. In just the past 10 or even 5 years, technology has changed and affected how consumers get their news, enjoy entertainment and do their work. Most people you want to reach are online every day, while fewer people watch TV, listen to the radio or read the newspaper. If you don’t find a way to reach people on the internet and in a digital environment, you’ll miss a vast part of the population. You’re already online but not seeing the growth in your business that you expected? There are reasons for that. First you need to think about what you’re already doing and what exactly is not working. To start with, you can check out a helpful article outlining The Top 3 Marketing Mistakes your business might be making.

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