Following the headlines of any news program can be discouraging. For years, bad news has dominated media topics. Social media is also replete with current events, which for the past several months have included a pandemic, economic decline, lockdowns, and social issues within many cities leading to unrest, destruction and additional hardship for many. Even if you’re tired of negative stories, now is a good time for your business to use social media to share content from your website and reach out to your followers. Your small business might do well to share positive stories that give your followers a respite from the barrage of negative coverage.
After a few months of being closed down, many states are opening back up for business and public access, with others slated to follow. Your company might have stayed busy, had to alter your business model to fit stay-home requirements, offered limited services or, sadly could not stay open at all and need to reopen or reactivate. For tips in helping restart your business, check out advice in starting a new business. In all cases, effective business practices through the opening phases and afterward will be forever affected. Even without the Covid-19 or other economic crisis, now is a good time to freshen several aspects of your business marketing:
Today, digital marketing is all about developing engagement with your potential customer base. More exposure in the right place, at the right time, gets you more “clicks.” More clicks can translate into various forms of engagement which can lead to deeper and more committed forms of engagement, which ultimately need to result in sales of goods and services. The key here is getting your followers to engage with your brand.
Every small business can benefit from using social media. In fact, today, it’s become essential, even for small companies to have a social media presence in their local area. To read more about the benefits of using social media, go here.
If you are still wondering if you should have a blog at all, read this. If you are wondering as a business owner, should I have a personal or business blog, think about what each of those are. Blogging has become a common way of posting stories, articles and musings about a variety of subjects. It’s done by corporations, businesses, governments, and private organizations and charities.
It’s tough to
go on some websites or online articles and not run into somebody’s blog. There
are many kinds of blogs, but for business, they range from personal blogs to
industry-related to community interest. Do you need a blog for your company? Do
you want one? You’re a busy small business owner; we get it. If you’re going to
do something that takes your time, you want to make sure it’s useful.
