It’s important to have good architecture, designs and interactivity, but it’s not what makes people stay on your site. It’s your web content. If they’re not reading what they’re looking for, they’ll click the back button. Studies have shown that the estimated time people spend browsing before leaving is 3 seconds. Your web content needs to grab their attention in that amount of time.
What do you think of when you hear the words “social media”? There are so many outlets: Facebook, Instagram, Twitter, and Pinterest to name a few. Generally, they are great websites, full of ideas, information and social interaction. You can find things to buy, events to attend and in general, learn more about current events and the world around you.
Social media is also a fantastic marketing opportunity. Small businesses can seem large. Large businesses can improve their branding and customer service. No matter what your business is, social media can help it grow.
There was time when having a traditional brick and mortar establishment were all you needed, but today that’s not enough. It can be intimidating when you think about all that goes into building and maintaining a website, but it’s a requirement in today’s business world.
What goes into building and maintaining a successful website in an online world?
What is Infusionsoft? It is a piece of software designed to automate some aspects of your marketing campaign. It was designed to save you time and money. It can send strategically timed emails, follow-up messages and post on social media platforms. Infusionsoft can get you organized, increase sales and save time.
Any business marketing strategy includes the ability to control and maintain fresh content for your website and unified marketing message. A great way to avoid stagnate or repetitive information and messaging is to create a content calendar. Having a content calendar creates a plan to follow which can make being organized and intentional about your message much easier. This becomes a shared resource for anyone in your organization to plan their own messaging according to the larger common theme or event and ultimately the overall brand and vision of your organization. Using a calendar format rather than a subject list provides a quick visual aid which allows planning content around events, exposes thin content gaps, and gives a heads up for deadlines. There are several elements that every great content calendar should have:
When building a brand, there are a number of important factors to consider. You want to make sure your brand is instantly recognizable with a unique selling point that grabs people’s attention. You want it to grow into a brand that people can trust, which represents credibility and excellence in its chosen field. Something that is crucial to achieving this is a concept called “Creative Consistency”. But what is it and how can you make it work for your business?
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