No matter what kind of goods or services your business provides, maintaining customer engagement is key to success. In the age of social distancing, though, how do you keep the attention of the crowd?
Twitter has been around since 2006. It’s only one of several platforms, with each of them catering specific demographics and a variety of types of posts. With so many social media platforms to choose from, do you know which ones your business should participate in? For a discussion of the types of platforms you might consider, read here. Out of all of these platforms, might your business benefit from having a Twitter account?
Following the headlines of any news program can be discouraging. For years, bad news has dominated media topics. Social media is also replete with current events, which for the past several months have included a pandemic, economic decline, lockdowns, and social issues within many cities leading to unrest, destruction and additional hardship for many. Even if you’re tired of negative stories, now is a good time for your business to use social media to share content from your website and reach out to your followers. Your small business might do well to share positive stories that give your followers a respite from the barrage of negative coverage.
After a few months of being closed down, many states are opening back up for business and public access, with others slated to follow. Your company might have stayed busy, had to alter your business model to fit stay-home requirements, offered limited services or, sadly could not stay open at all and need to reopen or reactivate. For tips in helping restart your business, check out advice in starting a new business. In all cases, effective business practices through the opening phases and afterward will be forever affected. Even without the Covid-19 or other economic crisis, now is a good time to freshen several aspects of your business marketing:
Today, digital marketing is all about developing engagement with your potential customer base. More exposure in the right place, at the right time, gets you more “clicks.” More clicks can translate into various forms of engagement which can lead to deeper and more committed forms of engagement, which ultimately need to result in sales of goods and services. The key here is getting your followers to engage with your brand.
Every small business can benefit from using social media. In fact, today, it’s become essential, even for small companies to have a social media presence in their local area. To read more about the benefits of using social media, go here.
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