Delegate, Focus, and GROW Your Business

Elements of a Great Content Calendar

Any business marketing strategy includes the ability to control and maintain fresh content for your website and unified marketing message. A great way to avoid stagnate or repetitive information and messaging is to create a content calendar. Having a content calendar creates a plan to follow which can make being organized and intentional about your message much easier. This becomes a shared resource for anyone in your organization to plan their own messaging according to the larger common theme or event and ultimately the overall brand and vision of your organization. Using a calendar format rather than a subject list provides a quick visual aid which allows planning content around events, exposes thin content gaps, and gives a heads up for deadlines.  There are several elements that every great content calendar should have:

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What is “Creative Consistency” and How Can You Apply it to Your Business?

When building a brand, there are a number of important factors to consider. You want to make sure your brand is instantly recognizable with a unique selling point that grabs people’s attention. You want it to grow into a brand that people can trust, which represents credibility and excellence in its chosen field. Something that is crucial to achieving this is a concept called “Creative Consistency”. But what is it and how can you make it work for your business?

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5 Reasons Why Details Matter In Growing a Business in 2019

It can happen to anyone.

Whether it be a single individual, a politician, or a company – a single post on social media can go viral overnight. While some organizations intentionally aspire to go viral, the incidents that tend to persist in the memory of customers are the ones that go badly. This can happen for a myriad of reasons, but it always boils down to dismissing the importance of details.

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The Risks and Benefits of “Going Viral” in 2019

With the rise of social media and its presence within our society, businesses are always looking for new ways to take advantage of its reach and connection to consumers. There are many ways to use social media positively to grow your business, from advertising campaigns to market research. One other way that is worth considering is the use of viral marketing.

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When Should You Put Out a Press Release About Your Company?

In order to tell everyone about this new and exciting development in your business, you need to write a press release that gives details about the event, product, service, etc. A press release is a great way to tell your community, your state, or even the whole country about the goings on of your business, but how do you know when it’s right to actually write up and send a press release?

Let’s go over when it’s appropriate to send out a press release and when you should do something smaller, like sending out a tweet or writing a blog.

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Why Using Quality Photos on Social Media Makes a Difference

They always say that a picture is worth a 1,000 words—and this couldn’t be more true when it comes to social media. Social media is a highly visual medium, and if you have low-quality photos for your business pages you’re not doing yourself any favors.

While it’s entirely possible to take great photographs on your smartphone, it is well worth the investment of paying a professional photographer to come out and take pictures of your products, your office, and of you and your team for media purposes.

Still on the fence? Let’s try to convince you why using high quality photos on social media makes a difference.

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