Chances are, if
you’ve worked hard and risked a lot to start or run a business in your
community, then you are likely a true expert in your field. You have a great
product or service, and you have many satisfied customers to show for it. None
of that does your company any good unless it translates to more business. Word
of your quality service or product needs to get out so that customers know you
are indeed the right company to go to if for great quality and service at a
fair price. Customers need a company that operates with integrity. Let them
know that you are the ones to contact when they wish to be educated or need
help solving a problem. You need to be known as their personal & trusted
local expert and social media can get you there.
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Whether your
company is new, or you are trying fresh strategies to promote your existing
brand, it’s important to take a look at the essential marketing tools at your
disposal. While it’s true that many of these tools today revolve around digital
approaches, there’s real value in some older, tried-and-true tools, such as
custom business cards. To be sure you know the best way to create yours, check
out this article.
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When you run a
small business, it’s easy to feel like there isn’t enough time in the day or
days in the week to get everything done. From digital online presence, to
regular marketing, bookkeeping, sales and inventory or providing services, is
it possible to get everything done without having a huge staff or brick and
mortar to run? Of course it is, especially for certain types of businesses.
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It might be easy to imagine hiring a virtual
assistant for general office administration tasks for your small business.
Companies with brick and mortar often have accountants, bookkeepers and data
entry done remotely by outsourced or subcontracted remote workers. Even though
business owners must get products and services coordinated, use social media
and marketing, and deal with high level decisions, they often don’t choose to
hand off writing tasks to remote workers, currently referred to as virtual
assistants, VAs. They naturally convince themselves that any writing or
messaging from the company needs to be done by an officer, but this is just not
true. With a little guidance and feedback, a VA can be an excellent resource in
writing all kinds of business copy, saving time and worry for the execs. The
writing might be higher quality, as well.
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It’s a common theme that entrepreneurs and business
owners put a lot of hours in to make their business work. Hiring a good VA can
take some of your daily tasks off your plate, but even then, owners often spend
too many hours on the job. While hard work is certainly a virtue, not caring
for yourself so you get burned out is not. Not only can “burning out” or
focusing only on making your business work hurt your relationships and your
health, eventually, it will hurt your business. Sometimes a little effort on
your part to de-stress after work will help. Burn-out
on the job isn’t helped by “doing more.” Ever hear the phrase, “work smarter,
not harder?” Taking care of yourself is part of how that works.
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How on Earth do you get everything done, especially
with limited active employees, or maybe none at all besides yourself? Virtual
Assistants can handle just about any type of task necessary in an office. They
can literally keep your “Office” running on a daily basis, which gives the
owner a lot of flexibility in where they can work from, or in taking time off. Working
with VAs can make it possible for a self-employed business owner to go on a vacation without the
business falling apart.
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