Delegate, Focus, and GROW Your Business

Author’s Platform – 3,2,1 Launch!

They say writing a book is the easy part; marketing the book is much tougher. That’s why my client, having just published her first book, came to me for help. My client hadn’t worked with a Virtual Assistant prior to this project, so she really didn’t know what to expect.

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Ideas into Action: Be Proactive


As a virtual assistant, it’s a privilege to be able to work with business owners to ensure that their ideas are brought to life. It’s also important to be proactive; this means always being on the lookout for anything new and better that will make my clients more successful. It also means that I’m proactive in not only fulfilling, but anticipating my clients’ needs.

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November 12th, 2014 by Jessica Kennedy, Virtual Assistant | No Comments »

Should You Be Using Tumblr?

Social media is an important aspect of marketing for businesses. However, there are so many different platforms available it is impossible to use them all. While you may have accepted that Twitter and Facebook are almost imperative to use in your marketing, it can be difficult to know which others are worth spending your time and effort incorporating into your marketing strategy. One network that is worth considering is Tumblr.

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Light Bulb! Turn on Your Marketing Techniques

Creative business ideaGetting noticed online is much more difficult today than it was even a decade ago when simply having a website with a basic shopping cart system could set you apart from the crowd. Make an extra effort to stand out and get your business and its products the attention they deserve:

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Article Marketing Versus Guest Blogging

There are some out there in the world of SEO marketing that say article marketing is dead and guest blogging is now the way to go. Others maintain that while article-marketing tactics may have changed, there are still benefits to using it as an SEO practice. For businesses that are looking to drive that all-so important web traffic to their sites, it is important to understand the benefits and drawbacks of both.

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Product Launches in 10 Easy Steps

When you’re a small company on the verge of launching a new product, the stakes couldn’t be any higher. You can’t afford the luxury of failure or expending resources you don’t have.

A product launch is not a one-time event, but an evolutionary process. It must be skillfully planned and executed in order to be successful.

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